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COURSE Title:
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eQUALITY:
Quality in Internet and e-Business Information |
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Why This Course?
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As organizations jump into the e-Commerce and e-Business arena, failure to address information quality issues can produce Garbage-In-Garbage-Out @ the Speed of Internet. In this seminar you learn how to avoid the significant pitfalls so you can provide a quality experience for your Internet customers.
Mr. English describes how to measure, control and improve the quality of information in the Internet and at the data sources. Mr. English describes how to apply Total Quality data Processes to information in web pages, business data integrated with HTML data and information gathered though Internet transactions. He also addresses how to analyze causes of non-quality data and how toe improve the processes that cause the defects.
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Learning Outcomes:
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- Identify the unique information quality issues in Internet and e-Business
- Define and implement information quality (IQ) processes for web presentation and e-Business
- Describe what IQ tools are available for e-Business and how to exploit them for information quality improvement
- How to understand e-Business customer expectations and needs
- How to implement a sustainable information quality environment for e-Business
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Audience:
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Data and information quality managers and staff, web content managers and web designers, e-commerce and e-business planners and staff, data administrators, data and information resource managers and staff, database administrators, it management, systems analysts and business analysts, quality assurance personnel, data stewards and internal and EDP auditors, quality program staff and business management interested in improving the e-business information quality
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Format:
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Lecture with discussion to reinforce the concepts
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Duration:
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2 Days
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Pre-requisites:
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Information Quality Improvement seminar or understanding of concepts and processes in Improving Data Warehouse and Business Information Quality, L. English, 1999
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Abstract:
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ABSTRACT: As organizations jump into the e-Commerce and e-Business arena, failure to address information quality issues can produce Garbage-In-Garbage-Out @ the Speed of Internet. In this seminar you learn how to avoid the significant pitfalls so you can provide a quality experience for your Internet customers.
Mr. English describes how to measure, control and improve the quality of information in the Internet and at the data sources. Mr. English describes how to apply Total Quality data Processes to information in web pages, business data integrated with HTML data and information gathered though Internet transactions. He also addresses how to analyze causes of non-quality data and how toe improve the processes that cause the defects.
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Information Quality Principles for Internet and e-Business Information
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- Internet as the new business environment
- Unique quality issues in Internet and e-Business information quality
- Quality principles for cyberspace
- Information quality processes
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The e-Business Information Supply Chain
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- Customer-centric e-Business processes
- Developing a code of ethics for e-Business
- What you must know about why web customers return
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Information Quality Processes and Tools for the Internet
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- Information quality products for e-Business applications
- Total Information Quality Management (TIQM®) for e-Business
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Quality in Web-Based Documents and Information Content Presentation
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- Electronic and HTML Document management and control
- Assuring quality of web content
- Assuring quality of distributed or redundant across multiple information environments
- Information presentation quality and the customer experience
- Intuitiveness and usability design of web information and interactions
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Quality Control of Internet-Collected Information
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- e-Business quality from the customer perspective
- Information quality metrics in e-Business
- Assuring quality of customer-provided data
- Effectively using information quality tools in web applications
- Managing ASPs for high quality
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Developing an Information Quality Value System
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- Moving from happen-stance data quality to proactive information quality management
- Fourteen points of Information Quality as applied to Internet-based and collected information
- Managing culture change for sustainable quality
- Keys to e-Quality success
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